SmartBudget Analytics

RARRA Framework Dashboard

Live

Pulse

DAU (Today)

WAU

MAU

New Users Today

DAU/MAU

0.0%

WAU/MAU

28.6%

MRR

Avg Session

66.7m

Retention

Weekly Cohort Retention

Cohort	Users	W0	W1	W2	W3	W4	W5	W6	W7	W8
2026-04-06	4	100%	–	–	–	–	–	–	–	–

Daily Active Users (30 days)

Session Frequency (7 days)

Sessions per user this week · 4 total sessions

Activation

Onboarded Users

Activated (3+ Tx)

Avg Days to 1st Tx

–

Onboarding → Activation Funnel (30 days)

All Users4

Onboarding Started0(0.0%)

Onboarding Completed0

First Transaction1

Activated (3+ Tx)1(100.0%)

User Journey

D1 Retention

D7 Retention

D14 Retention

D30 Retention

Based on 0 users installed 30+ days ago

Engagement

Feature Usage (7 days)

EventEventsUsers

Transaction Added

Budget Set

Today

Transactions

Active Users

Transaction Insights

Avg Tx / User

Receipt Attach Rate

Categories Tracked

Top Categories (30 days)

EventTransactionsUsers

Restaurants

Health

Groceries

AI & Smart Features

Receipt Scanner

–

Voice Input

–

AI Chat Adoption

Tips Generated

0 scans · 0 voice inputs · 0 AI messages · 30-day window

Revenue

Total Revenue

$265.91

MRR

$0.00

Paywall Conversion

0.0%

ARPU (est.)

$66.48

Paywall Funnel (30 days)

Paywall Viewed1

Upgrade Started0(0.0%)

Purchased0

Revenue by Month

Month	Product	Purchases	Revenue
2026-02	com.silver.smartbudget.premium.monthly	2	$9.98
2026-02	com.silver.smartbudget.premium.yearly	1	$49.99
2026-01	com.silver.smartbudget.premium.monthly	2	$5.99
2026-01	com.silver.smartbudget.premium.yearly	5	$199.95

4 rows

Paywall Sources

EventViewsPurchases

Paywall

Users

All Users (4)

Name	Email	First Seen	Last Active	Sessions	Transactions	Premium	Score	Country	Device
Carina Santos	h5zh7mk4vk@privaterelay.appleid.com	2026-04-12	2026-04-12	2	4	Free	16	Switzerland	iPhone 15 Pro Max
Anonymous	–	2026-04-12	2026-04-12	1	0	Free	2	Spain	iPhone
Guillaume Ruch	g.n.ruch@gmail.com	2026-04-12	2026-04-12	0	0	Free	0	Switzerland	iPhone
Alexandra Telychko	72np2g2txq@privaterelay.appleid.com	2026-04-12	2026-04-12	0	0	Free	0	Switzerland	iPhone

4 users · Click a row to view user details

Data Catalog

All Tracked Events (29)

Event Name	Category	Description	Parameters	Count (30d)	Users (30d)
`sb_app_open`	Retention	User opens the app	–	5	3
`sb_session_start`	Retention	New session begins	–	5	3
`sb_session_end`	Retention	Session ends	session_duration_seconds	4	1
`onboarding_started`	Activation	User begins onboarding flow	–	–	–
`onboarding_completed`	Activation	User finishes all onboarding steps	currency, initial_budget	–	–
`currency_selected`	Activation	Currency chosen during setup	currency, context	–	–
`budget_set`	Activation	Budget amount configured	amount, is_special_budget	2	1
`transaction_added`	Retention	User creates a transaction	category, amount, currency, is_expense, has_receipt, has_note	4	1
`transaction_edited`	Retention	User modifies a transaction	category	2	1
`transaction_deleted`	Retention	User deletes a transaction	category	–	–
`category_selected`	Retention	Category picked (not wired)	category	–	–
`paywall_viewed`	Revenue	Paywall screen shown to user	source, is_premium	1	1
`premium_upgrade_started`	Revenue	User taps purchase button	product_id	–	–
`premium_purchased`	Revenue	In-app purchase completed	product_id, price	–	–
`premium_restored`	Revenue	Previous purchase restored	–	–	–
`premium_feature_used`	Revenue	Premium feature accessed	feature	–	–
`ai_chat_opened`	Engagement	User opens AI chat screen	–	–	–
`ai_message_sent`	Engagement	Message sent to AI assistant	query_length	–	–
`ai_tips_generated`	Engagement	AI saving tips requested	tip_count	–	–
`receipt_scanned`	Engagement	Receipt scanned via camera	success, confidence	–	–
`voice_input_used`	Engagement	Voice input for transaction	success	–	–
`household_created`	Activation	New household created	member_count	–	–
`household_joined`	Activation	User joined a household	member_count	–	–
`household_left`	Retention	User left their household	–	–	–
`theme_changed`	Retention	App theme preference changed	theme	–	–
`currency_changed`	Retention	Default currency changed	from_currency, to_currency	–	–
`backup_created`	Retention	Manual data backup created	backup_type	–	–
`data_imported`	Retention	Data imported (not wired)	transaction_count	–	–
`data_exported`	Retention	Data exported (not wired)	format, transaction_count	–	–

29 rows

Raw Event Log

Recent Events (last 7 days)

Timestamp	Event	User	Parameters
2026-04-12 14:08:35	`app_exception`	Alexandra Telychko72np2g2txq@privaterelay.appleid.com	timestamp=0, fatal=1
2026-04-12 14:08:35	`sb_app_open`	Alexandra Telychko72np2g2txq@privaterelay.appleid.com	–
2026-04-12 14:08:35	`sb_session_start`	Alexandra Telychko72np2g2txq@privaterelay.appleid.com	–
2026-04-12 10:49:08	`paywall_viewed`	Guillaume Ruchg.n.ruch@gmail.com	is_premium=0, source=paywall
2026-04-12 10:49:06	`budget_set`	Guillaume Ruchg.n.ruch@gmail.com	amount=1500, is_special_budget=0
2026-04-12 10:49:06	`budget_set`	Guillaume Ruchg.n.ruch@gmail.com	amount=1500, is_special_budget=0
2026-04-12 10:48:45	`sb_app_open`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	–
2026-04-12 10:48:45	`sb_session_start`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	–
2026-04-12 10:41:05	`sb_app_open`	`8ABB1CD6E16B...`	–
2026-04-12 10:41:05	`sb_session_start`	`8ABB1CD6E16B...`	–
2026-04-12 10:41:05	`session_start`	`8ABB1CD6E16B...`	–
2026-04-12 09:23:35	`app_exception`	Alexandra Telychko72np2g2txq@privaterelay.appleid.com	timestamp=0, fatal=1
2026-04-12 09:23:35	`sb_app_open`	Alexandra Telychko72np2g2txq@privaterelay.appleid.com	–
2026-04-12 09:23:35	`sb_session_start`	Alexandra Telychko72np2g2txq@privaterelay.appleid.com	–
2026-04-12 06:37:23	`sb_session_end`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	session_duration_seconds=15831
2026-04-12 06:37:20	`transaction_added`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	currency=EUR, has_receipt=0, category=Restaurants, amount=7.7626836706404214, is_expense=1, has_note=1
2026-04-12 06:36:59	`session_start`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	–
2026-04-12 02:15:23	`sb_session_end`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	session_duration_seconds=111
2026-04-12 02:15:13	`transaction_added`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	amount=1.8482580168191478, currency=EUR, is_expense=1, category=Groceries, has_receipt=0, has_note=1
2026-04-12 02:14:50	`transaction_edited`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	category=Health
2026-04-12 02:14:44	`transaction_added`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	amount=12.891599667313555, currency=EUR, is_expense=1, category=Health, has_receipt=0, has_note=1
2026-04-12 02:14:20	`sb_session_end`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	session_duration_seconds=49
2026-04-12 02:14:14	`transaction_edited`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	category=Restaurants
2026-04-12 02:13:57	`sb_session_end`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	session_duration_seconds=25
2026-04-12 02:13:54	`transaction_added`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	has_note=1, is_expense=1, currency=EUR, has_receipt=0, category=Restaurants, amount=13.039460308659088
2026-04-12 02:13:32	`app_exception`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	timestamp=0, fatal=1
2026-04-12 02:13:32	`session_start`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	–
2026-04-12 02:13:31	`sb_app_open`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	–
2026-04-12 02:13:31	`sb_session_start`	Carina Santosh5zh7mk4vk@privaterelay.appleid.com	–

29 rows

Refreshes every 2 minutes · Firebase Analytics + BigQuery · europe-west6 (Zurich)